Privacy policy

 

1. Privacy at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for the data collection on this website?

The data processing on this website is carried out by the website operator. The contact details can be found in the "Note on the responsible office" section of this privacy policy.

How do we collect your data?

Your data will be collected, in part, by you providing it. This could, for example, be data that you enter in a contact form.

Other data is automatically collected by our IT systems or with your consent when you visit the website. This is mainly technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the proper provision of the website. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the responsible supervisory authority.

For this and other questions regarding data protection, you can contact us at any time.

Analysis tools and third-party tools

Your surfing behavior on this website may be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information on these analysis programs can be found in the following privacy policy.

2. Hosting

Hosting with All-Inkl

We host our website with All-Inkl. The provider is ALL-INKL.COM - Neue Medien Münnich, Inh. René Münnich, Hauptstraße 68, 02742 Friedersdorf (hereinafter: All-Inkl). Details can be found in All-Inkl's privacy policy: https://all-inkl.com/datenschutzinformationen/.

The use of All-Inkl is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the most reliable presentation of our website. If consent has been requested, processing is carried out exclusively based on Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

Order processing

We have concluded a contract for order processing (AVV) with the above-mentioned provider. This is a legally required contract that ensures that this provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various personal data will be collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g., communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

Note on the responsible office

The responsible body for data processing on this website is:

Magneto Watch
Dion Consulting GmbH
Parkstraße 7
49624 Löningen
Germany

Email: hello@magneto-watch.com

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a more specific storage period is mentioned in this privacy policy, your personal data will remain with us until the purpose for data processing ceases. If you assert a legitimate request for deletion or revoke consent for data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after the expiration of these reasons.

Data Protection Officer

We have appointed a data protection officer for our company.

Michael Hammerschmidt
Dion Consulting GmbH
Parkstraße 7
49624 Löningen
Germany

Email: michael.hammerschmidt@dion-consulting.de

Note on Data Transfer to the USA and Other Third Countries

We use tools from companies based in the USA or other data protectionally insecure third countries. When these tools are active, your personal data may be transferred to and processed in these third countries. Please note that in these countries, a level of data protection comparable to that of the EU cannot be guaranteed. For example, US companies are obligated to disclose personal data to security authorities without the possibility of legal action by you as the data subject. Therefore, it cannot be ruled out that US authorities (e.g., intelligence agencies) may process, evaluate, and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke consent already given at any time. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and Against Direct Advertising (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH A PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED TO CONDUCT DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the case of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data, which we process automatically based on your consent or in fulfillment of a contract, handed over to yourself or to a third party in a standard, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent technically feasible.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on this Website

If, after the conclusion of a paid contract, there is an obligation to provide us with your payment details (e.g., account number for direct debit authorization), this data is required for payment processing.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. An encrypted connection is recognizable by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Information, Deletion, and Correction

You have the right, within the framework of the applicable legal provisions, to free information about your stored personal data, their origin and recipient, the purpose of data processing, and, if necessary, a right to correction or deletion of this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restrict processing exists in the following cases:

• If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the examination, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
• If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests outweigh the other, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data—apart from their storage—may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

Objection to Promotional Emails

The use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

4. Data Collection on this Website

Cookies

Our websites use so-called "cookies." Cookies are small text files that do not harm your device. They are either temporarily stored for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them yourself or automatic deletion occurs through your web browser.

In some cases, cookies from third-party companies may also be stored on your device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or video display). Other cookies are used to analyze user behavior or display advertisements.

Cookies that are necessary for the electronic communication process (necessary cookies) or for the provision of certain functions you desire (functional cookies, e.g., for the shopping cart function) or for optimizing the website (e.g., cookies for measuring web audience) are stored based on Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies has been requested, the storage of the relevant cookies is based exclusively on this consent (Art. 6 para. 1 lit. a GDPR); the consent can be revoked at any time.

You can set your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general, and enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

To the extent that cookies are used by third-party companies or for analytical purposes, we will inform you separately in this privacy policy and, if necessary, request your consent.

Necessary Cookies

Analysis and Reporting Cookies

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

These data are not merged with other data sources.

The collection of these data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - for this purpose, the server log files must be recorded.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, if your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested.

The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g., after the processing of your request has been completed). Mandatory legal provisions - especially retention periods - remain unaffected.

Inquiry via Email, Phone, or Fax

If you contact us by e-mail, telephone or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, if your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested.

The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions - especially legal retention periods - remain unaffected.

Registration on this Website

You can register on this website to use additional features on the site. We will only use the data entered for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

We will use the email address provided during registration to inform you of important changes, such as changes to the scope of the offer or technical changes.

The processing of the data entered during registration is based on the performance of the contract based on the registration (Art. 6(1)(b) GDPR) and, if necessary, to initiate further contracts. The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Legal retention periods remain unaffected.

5. Analysis Tools and Advertising

Google Tag Manager

We employ the Google Tag Manager, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager facilitates the integration of tracking, statistical tools, and other technologies on our website. It doesn't create user profiles, store cookies, or conduct independent analyses. Its purpose is to manage and deploy the integrated tools. However, the Google Tag Manager collects your IP address, which may be transmitted to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on the website. If consent is requested, the processing is exclusively based on Art. 6(1)(a) GDPR; consent is revocable at any time.

Google Analytics

This website utilizes features of the Google Analytics web analytics service provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the analysis of user behavior, providing the website operator with various usage data such as page views, dwell time, operating systems, and user origin. This data may be aggregated by Google into a profile assigned to the user or their device.

We may also record mouse and scroll movements and clicks with Google Analytics. Google Analytics uses various modeling approaches and employs machine learning technologies in data analysis.

Google Analytics uses technologies allowing user recognition for analyzing user behavior (e.g., cookies or device fingerprinting). Information collected by Google about website usage is usually transferred to a server in the USA and stored there.

The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website offering and advertising. If consent is requested (e.g., consent to storing cookies), processing is exclusively based on Art. 6(1)(a) GDPR; consent is revocable at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP Anonymization

We have activated the IP anonymization function on this website. Your IP address will be shortened by Google within EU member states or other countries within the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the website operator to evaluate your website usage, compile reports on website activities, and provide other services related to website and internet usage. The IP address transmitted by your browser through Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Demographic Features in Google Analytics

This website utilizes the "demographic features" function of Google Analytics to display tailored ads within the Google advertising network. Reports can be generated containing information about the age, gender, and interests of site visitors. This data is derived from Google's interest-based advertising and visitor data from third-party providers. This data cannot be attributed to a specific individual. You can disable this function at any time through the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as outlined in the "Objection to Data Collection" section.

Data Processing Agreement

We have concluded a data processing agreement with Google and fully implement the strict requirements of German data protection authorities when using Google Analytics.

Google Analytics E-Commerce Measurement

This website uses the "E-Commerce Measurement" function of Google Analytics. With E-Commerce Measurement, the website operator can analyze the purchasing behavior of website visitors to improve its online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product is collected. This data may be aggregated by Google under a transaction ID assigned to the respective user or their device.

Data Retention

Data stored by Google on a user and event level, linked to cookies, user IDs (e.g., User ID), or advertising IDs (e.g., DoubleClick cookies, Android advertising ID), is anonymized or deleted after 14 months. Details can be found here: https://support.google.com/analytics/answer/7667196?hl=de

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com).

Hotjar is a tool to analyze your user behavior on this website. With Hotjar, we can record your mouse and scroll movements and clicks, as well as determine how long you stayed in a specific area with the mouse pointer. Hotjar creates heatmaps based on this information, allowing us to identify preferred areas viewed by website visitors.

We can also determine how long you stayed on a page and when you left. Additionally, we can identify where you aborted your entries in a contact form (so-called conversion funnels).

Furthermore, direct feedback from website visitors can be obtained with Hotjar, aiming to improve the website operator's web offerings.

Hotjar uses technologies allowing user recognition for the purpose of analyzing user behavior (e.g., cookies or the use of device fingerprinting).

The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website offering and advertising. If consent is requested (e.g., consent to storing cookies), processing is exclusively based on Art. 6(1)(a) GDPR; consent is revocable at any time.

Disabling Hotjar

If you wish to deactivate data collection by Hotjar, click on the following link and follow the instructions provided there: https://www.hotjar.com/opt-out.

Please note that disabling Hotjar must be done separately for each browser or each device.

For more information about Hotjar and the data collected, refer to Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy

Data Processing Agreement

We have entered into a Data Processing Agreement (DPA) with the above-mentioned provider. This is a data protectionally required contract ensuring that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites when users enter certain search terms on Google (keyword targeting). Targeted ads can also be displayed based on user data available at Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively analyze this data, for example, by analyzing which search terms led to the display of our ads and how many ads resulted in corresponding clicks.

The use of Google Ads is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the most effective marketing of its services and products.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Remarketing

This website uses the features of Google Analytics Remarketing. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user behavior on our website (e.g., clicks on certain products) to categorize you into specific advertising target groups and then display appropriate advertising messages to you when visiting other online offers (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to the cross-device functions of Google. In this way, interest-based, personalized advertising messages that have been adapted to your previous usage and surfing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the most effective marketing of its products. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent is revocable at any time.

Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Customer Match for Audience Building

For audience building, we use, among other things, the Customer Match feature of Google Remarketing. In this process, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the respective customers are Google users and logged into their Google accounts, they will be shown matching advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can determine whether the user has carried out certain actions. For example, we can evaluate how often buttons on our website are clicked and which products are viewed or purchased most frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive information that personally identifies the user. Google itself uses cookies or similar recognition technologies for identification.

The use of Google Conversion Tracking is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website offering and advertising. If corresponding consent has been requested (e.g., consent to store cookies), the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

For more information about Google Conversion Tracking, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=de.

Google DoubleClick

This website uses features of Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland, (hereinafter "DoubleClick").

DoubleClick is used to display interest-based ads throughout the Google advertising network. The ads can be targeted to the viewer's specific interests with the help of DoubleClick. For example, our ads may be displayed in Google search results or in banners associated with DoubleClick.

In order to display ads that are relevant to users' interests, DoubleClick must be able to recognize the respective viewer and associate him with his visited websites, clicks, and other information about user behavior. DoubleClick uses cookies or similar recognition technologies (e.g., device fingerprinting) for this purpose. The collected information is summarized into a pseudonymous user profile to display targeted advertising to the respective user.

The use of Google DoubleClick is in the interest of targeted advertising measures. This represents a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent has been requested (e.g., consent to store cookies), the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

For more information on how to object to Google's display of ads, please see the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

Facebook Pixel

This website uses Facebook's visitor action pixel for conversion measurement. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

This allows tracking of the behavior of site visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes, and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, Facebook stores and processes the data, so that a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy. This allows Facebook to display ads on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.

The use of Facebook Pixel is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If corresponding consent has been requested (e.g., consent to store cookies), the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Insofar as personal data is collected on our website and transmitted to Facebook using the tool described here, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Facebook. The processing by Facebook that occurs after the transmission is not part of the joint responsibility. The obligations jointly incumbent on us have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. Data subjects' rights (e.g., requests for information) regarding data processed by Facebook can be asserted directly with Facebook. If data subjects assert their rights with us, we are obligated to forward them to Facebook.

Further information on the protection of your privacy can be found in Facebook's privacy policy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the "Custom Audiences" remarketing function in the advertising settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

Pinterest Tag

We have integrated the Pinterest Tag on this website. The provider is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

The Pinterest Tag is used to capture certain actions you take on our website. The data can then be used to show you interest-based advertising on our website or on another page of the Pinterest Tag advertising network.

For this purpose, the Pinterest Tag captures, among other things, a tag ID, your location, and the referrer URL. Furthermore, action-specific data, such as order value, order quantity, order number, category of purchased items, and video views, may be captured.

The Pinterest Tag uses technologies that enable cross-site recognition of the user for the analysis of user behavior (e.g., cookies or device fingerprinting).

The use of the Pinterest Tag is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effective marketing measures. If appropriate consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

Pinterest is a globally operating company, so data transfer to the USA may also occur. According to Pinterest, this data transfer is based on the standard contractual clauses of the European Commission. Details can be found here: https://policy.pinterest.com/de/privacy-policy.

Further information about the Pinterest Tag can be found here: https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.

Data Processing Agreement

We have concluded a data processing agreement (DPA) with the aforementioned provider. This is a data protectionally required contract that ensures that this provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

6. Newsletter

Newsletter Data

If you would like to subscribe to the newsletter offered on the website, we need an email address from you, as well as information that allows us to verify that you are the owner of the specified email address and agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6(1)(a) GDPR). You can revoke your consent to the storage of data, email address, and their use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. We reserve the right to delete or block email addresses from our newsletter distribution list at our discretion within the scope of our legitimate interests pursuant to Art. 6(1)(f) GDPR.

After you have been removed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

7. Plugins and Tools

Google Web Fonts (Local Hosting)

This page uses web fonts provided by Google for a consistent display of fonts. The Google Fonts are locally installed, and there is no connection to Google servers.

For more information about Google Web Fonts, visit https://developers.google.com/fonts/faq and consult Google's privacy policy at https://policies.google.com/privacy?hl=de.

Font Awesome (Local Hosting)

This page uses Font Awesome for a consistent display of fonts. Font Awesome is locally installed, and there is no connection to servers of Fonticons, Inc.

For more information about Font Awesome, refer to the Font Awesome privacy policy at: https://fontawesome.com/privacy.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to check whether data input on this website (e.g., in a contact form) is done by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, duration of the website visitor's stay on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of the data are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and spam. If appropriate consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

For more information about Google reCAPTCHA, refer to the Google privacy policy and terms of use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

8. eCommerce and Payment Providers

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only to the extent necessary for establishing, shaping the content of, or changing the legal relationship (inventory data). This is done on the basis of Art. 6(1)(b) GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures. We only collect, process, and use personal data about the use of this website (usage data) to the extent necessary to enable the user to use the service or to bill.

The customer data collected will be deleted after the order is completed or the business relationship is terminated. Statutory retention periods remain unaffected.

Data Transfer When Contracting for Online Shops, Traders, and Shipping of Goods

When you order goods from us, we will pass on your personal data to the transport company responsible for delivery and the payment service provider commissioned with payment processing. Only the data necessary for the respective service provider to fulfill its task will be disclosed. The legal basis for this is Art. 6(1)(b) GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures. If you have given your consent pursuant to Art. 6(1)(a) GDPR, we will pass on your email address to the transport company responsible for delivery so that it can inform you by email about the shipping status of your order; you can revoke your consent at any time.

Payment Services

We integrate third-party payment services on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, bank details, credit card number) will be processed by the payment service provider for the purpose of payment processing. For these transactions, the respective provider's contractual and data protection regulations apply. The use of payment service providers is based on Art. 6(1)(b) GDPR (contract processing) as well as in the interest of a smooth, convenient, and secure payment process (Art. 6(1)(f) GDPR). If your consent is requested for certain actions, the legal basis for data processing is Art. 6(1)(a) GDPR; consents can be revoked at any time for the future.

We use the following payment services/payment service providers as part of this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

For details, please refer to the PayPal Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The provider of the payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. You can find Apple's privacy policy at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy.

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g., installment purchase). If you choose to pay with Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna Checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

You can read details in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/.

Paydirekt

The provider of this payment service is Paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main, Germany (hereinafter "Paydirekt"). When you execute the payment using Paydirekt, Paydirekt collects various transaction data and forwards it to the bank with which you are registered with Paydirekt. In addition to the data required for payment, Paydirekt may collect additional data during transaction processing, such as delivery address or individual items in the shopping cart. Paydirekt then authenticates the transaction using the authentication method stored with the bank for this purpose. The payment amount is then transferred from your account to our account. Neither we nor third parties have access to your account data. For details on payment with Paydirekt, refer to the terms and conditions and privacy policy of Paydirekt at: https://www.paydirekt.de/agb/index.html.

Sofort­überweisung

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). Using the "Sofortüberweisung" method, we receive real-time payment confirmation from Sofort GmbH and can immediately begin fulfilling our obligations. If you choose the "Sofortüberweisung" payment method, you transmit the PIN and a valid TAN to Sofort GmbH, allowing them to log into your online banking account. Sofort GmbH automatically checks your account balance after logging in and executes the transfer to us using the TAN you provided. It then promptly sends us a transaction confirmation. After logging in, your transactions, overdraft credit limit, the presence of other accounts, and their balances are also automatically checked. In addition to the PIN and TAN, Sofort GmbH receives the payment data you entered, as well as personal data about you. This includes your first and last name, address, telephone number(s), email address, IP address, and possibly other data required for payment processing. Transmitting this data is necessary to unequivocally identify you and prevent fraud. For details on payments with Sofortüberweisung, refer to the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.

Amazon Pay

The provider of this payment service is Amazon Payments Europe S.C.A., 38 avenue J.F. Kennedy, L-1855 Luxembourg.

Details on how your data is handled can be found in the Amazon Pay Privacy Policy at the following link: https://pay.amazon.de/help/201212490?ld=APDELPADirect.

giropay

The provider of this payment service is paydirekt GmbH, Stephanstraße 14 – 16, 60313 Frankfurt am Main (hereinafter "giropay").

For details, refer to the giropay Privacy Policy: https://www.paydirekt.de/agb/index.html.

Shopify Payment

The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify Payment").

For details, refer to the Shopify Payment Privacy Policy: https://www.shopify.de/legal/datenschutz.

American Express

The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter "American Express").

American Express may transfer data to its parent company in the USA. The data transfer to the USA is based on the Binding Corporate Rules. Details can be found here: https://www.americanexpress.com/en-pl/company/legal/privacy-centre/european-implementing-principles/.

For more information, refer to the American Express Privacy Policy: https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter "Mastercard").

Mastercard may transfer data to its parent company in the USA. The data transfer to the USA is based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is Visa Europe Services Inc., Branch London, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter "VISA").

The United Kingdom is considered a data protectionally secure third country. This means that the United Kingdom has a level of data protection equivalent to that in the European Union.

VISA may transfer data to its parent company in the USA. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

For more information, refer to the VISA Privacy Policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.